A network of 3D virtual worlds that is very similar to the real world? That’s so meta! It’s also called the metaverse.

The term metaverse is thrown around in all conversations today and to most it is a foreign new concept just like the internet was in the 1970s. Understating the metaverse and its immense possibilities hence becomes just as difficult and almost unbelievable.

But the fact remains, the metaverse will be the future of all social interactions, marketplaces, and whatnot. As marketers, it’s very important to understand this universe where all your brands and products could exist other than the real world.

So let’s dive into understanding the metaverse one little thing or shall we say one little verse at a time! 

What is the Metaverse?

Source: Venture Beat

Most people describe the metaverse as the future of the internet. But what is it exactly? A video-game? A very awkward way to hang out? Just a more immersive version of a zoom call? Well, it can be any of these but also none.

Metaverse is the internet in person or just rendered in 3D. It is a virtual environment for virtual communities to meet up, work, and play with the use of the latest VR and AR technologies.

What can you do in the metaverse?

Source: Procommun

The Metaverse is a 24/7 online world with endless possibilities. Let’s look at some of the things you could do in it

  • Meet people from all around the world.
  • Play games together while experiencing a fragment of the real world.
  • Make a 3D version of yourself or anyone else.
  • Invest in the virtual world in the form of land, NFTs or tokens.
  • Take a virtual vacation.
  • Have a surreal shopping experience.
  • Attend meetings in real-time.
  • Host an event and set a theme for all attendees to dress up in fun costumes!
  • You can build houses in the metaverse and be a designer there.
  • You can also create your own space in the metaverse, according to your preferences.
  • You can collaborate with anyone in the world over any form of art.
  • Places like museums and art galleries can have auctions with just displaying their piece in the metaverse
  • You can also buy property in the metaverse and sell it to whoever you’d like to.

Who are the gatekeepers of the metaverse and how can you ensure privacy?

what is the metaverse

Source: VectorPocket

Your best guess is Mark Zuckerberg, right? Well not really. While gaming companies are the ones that have developed the kind of technologies that are required in the metaverse there are no fixed gatekeepers. This raises the question about the safety of the metaverse. 

Safety can be established when specific moderators look over the whole community and ensure its well-being. The metaverse being fairly new, has no set protocols in place to guarantee its safety or provide additional security.

Who pays for the metaverse?

what is the metaverse

Source: Freepik

Advertisers! Advertising has always been one of the pioneers in bringing new technology into the mainstream and this remains true for the metaverse too.

Any Advertisement you see on social media apps or the internet today, the metaverse can provide a new space for them to exist. These Ads can also be omnipresent in the metaverse and choose the area they want to be at.

What good does the metaverse do?

Source: The Virtual Crunch

The metaverse can help improve the economy and make it more crypto-based, provide fair incentives and also help monetize content better in the virtual world.

It can also make you very rich, virtually and in reality.

That being said, you need to perform thorough research when you invest into the metaverse and not just go along with it because you’re suffering from meta- FOMO.

The metaverse, if actualized to its complete potential, can be a great marketplace for advertisers to directly reach their consumers and provide them with an immersive experience.

Hope that was helpful. If you’re not ready to go meta yet and are still advertising with Facebook, Instagram, YouTube, LinkedIn, etc. Fret not we’re here to help you raise your brand’s prospects and make it POP in the virtual and real world.

Reach us at

Email – [email protected] or Call –  +1 647 846 6601 .


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